Founder & Owner

Rod Woodfaulk

Rod Woodfaulk leads the Hilltop Brands team, contributing his passion for supporting local communities and enhancing the food truck experience in Tallahassee. As someone who understands the city’s vibrant culture and the needs of college students and young professionals, Rod plays an important role in shaping the Pavilion’s vision and operations. With a focus on consistency and quality, Rod helps ensure that the Pavilion offers a unique, welcoming space where vendors and visitors can connect. 

His dedication to creating a central hub between Florida State and FAMU reflects his commitment to bringing diverse, year-round dining options to the area’s residents and students.

Start Your Hilltop Experience

Have questions or interested in joining our food truck community?
We’re here to help! Reach out anytime to learn more about our vendors, events, or how to become part of the Pavilion experience. Let’s connect!